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Rakuten.com - Computers, Electronics, Apparel, Home, Sporting Goods, Toys and Accessories. Find, shop, and buy computers, laptops, books, dvd, videos, games, video games, music, sporting goods, software, electronics, digital cameras, camcorders, toys, luggage, and dvd players at Rakuten.com. Buy.com joined the Rakuten family in 2010, making the joint businesses combined into one of the world's largest online retail marketplaces. We offer consumers more than 90 million products from 38,500 merchants around the globe. Buy.com becoming Rakuten.com is the next step of that relationship as the Rakuten Group increasingly unifies its brand internationally. This transition will open up the Rakuten.com (formerly Buy.com) marketplace to customers globally, as well as introducing merchants and retailers from around the world to its North American customer base. Both its merchants and its consumers will benefit from this open, global market. We are excited at the possibilities to come, and we hope you continue to join us in our global growth. Rakuten, Inc. (TSE's first section: 4755) is the largest ecommerce company in Japan, and third largest ecommerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is headquartered in Tokyo, with over 10,000 employees and partner staff worldwide. Rakuten's 2015 revenues were 713.5 billion yen. Rakuten Ichiba, our Japanese ecommerce site, is named after Rakuichi-Rakuza, the first free and open marketplace in Japan. When used as a verb, raku is written with a Chinese character meaning to enjoy oneself. The same character is used in Rakuten’s name, which means “positive spirit,” because we believe that shopping should always be entertaining. These words symbolize the forward looking nature of our business, hence the name, Rakuten, Inc.
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